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Julia Alexander

Hollywood’s most authoritative streaming industry expert and Director of Strategy at Parrot Analytics, where she advises clients on the tectonic shifts in tech, media, and telecom.

THE LATEST ARTICLES

NEWSLETTERS

For WBD C.E.O. David Zaslav, almost anything is up for grabs if it generates the revenue needed to pay down the company’s whopping $47.5 billion in debt.

Julia Alexander • September 27, 2023

Zaz’s Sports Moneyball

Warner Discovery C.E.O. David Zaslav will begin streaming NBA, NHL, and MLB games exclusively on its Bleacher Report add-on to Max. But don’t expect everything to suddenly change overnight.

bob iger

Julia Alexander • September 19, 2023

Reflections on the Disney-Charter Hostage Crisis

What we did, and didn’t, learn from the carriage fee negotiation heard round the world.

Israeli hits like ‘Fauda‘ are certainly finding new audiences in the U.S., but the foreign genre generally isn’t as popular as English language series.

Julia Alexander • September 12, 2023

Lost in Translation

As Hollywood engages in its grueling labor war, and production grinds to a halt, studios and streamers are turning to a workaround: internationally-produced scripted and unscripted series. Will it work?

AMC’s deal with David Zaslav and WBD’s Max streamer is ostensibly premised on the notion that the network will be able to capture subscriber attention from the larger platform.

Julia Alexander • September 7, 2023

Disney, Zaz-AMC & The New Fronts in the Streaming Wars

News and notes on the hottest topics in the streaming industrial complex: Warner Discovery’s deal for AMC+ shows, the ESPN-Charter battle, and more.

WBD C.E.O. David Zaslav hopes CNN on Max can be leveraged to drive engagement and push audiences to other titles on on the streamer.

Julia Alexander • August 29, 2023

Zaz’s New CNN++

CNN, as we know it, may not make the transition to Max, especially as a 24/7 news source. It’s the perfect opportunity for WBD executives to reimagine the news product and format for a new generation.

Demand for the MLS increased by more than 6x the average of all series in the U.S. after Messi joined the league.

Julia Alexander • August 22, 2023

Apple’s Messi Complex

Is a streamer’s money better spent on live sports or on creating new TV series and films? For Apple, it may be a unique value prop.

Julia Alexander • August 15, 2023

Bob Iger’s Originals Sin

To pare its streaming losses, Disney plans to reduce spending, raise prices, crack down on password sharing, and produce less—less!—content. In an era of ruthless competition and franchise fatigue, Iger may be pushing the limits of what consumers will pay without getting something original in return.

Netflix’s resuscitated surprise hit ‘Suits,’ in many ways, is a perfect illustration of how to measure success in this new streaming age.

Julia Alexander • August 8, 2023

‘Suits’ Success & The Future of Netflixonomics

The surprise mega-performance of the underwhelming Sussex-adjacent series underscores the power of Netflix’s transformation from the era of hypergrowth to the age of super-retention.

Conventional wisdom holds that some streamers are more vulnerable than others to an extended strike.

Julia Alexander • August 2, 2023

The Streamers’ Strike Vulnerability Index

A semi-surefire, partially-definitive, entirely data-driven guide to which streaming services are susceptible to the most subscriber churn as the dual actors-and-writers impasse grinds on.

Netflix co-C.E.O. Ted Sarandos said he was “open to all different models that are out there right now."

Julia Alexander • July 28, 2023

The Netflix Pricing Wars

After a decade of phenomenal growth based on a single offering, a content bazooka, and an indifference to password sharing, Netflix’s next theater of growth all comes down to nailing multiple price points—including a possible free tier—and deploying its vaunted algorithms across the spectrum.

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