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Lost in Translation

As Hollywood engages in its grueling labor war, and production grinds to a halt, studios and streamers are turning to a workaround: internationally-produced scripted and unscripted series. Will it work?

Israeli hits like ‘Fauda‘ are certainly finding new audiences in the U.S., but the foreign genre generally isn’t as popular as English language series.
Israeli hits like ‘Fauda‘ are certainly finding new audiences in the U.S., but the foreign genre generally isn’t as popular as English language series. Photo courtesy of Netflix
Julia Alexander
September 12, 2023

It’s a great time to be a Canadian or British entertainment company. With the dual SAG-AFTRA and WGA strikes showing no signs of resolution, everyone from Netflix to The CW is anxiously looking to fill gaps in their content calendars, with a potential programming black hole appearing in spring 2024. This anxiety has made internationally-produced scripted and unscripted series—which are not affected by work stoppages—exceptionally attractive, not only as a driver of customer engagement, but also as a way to keep their respective platforms and channels feeling fresh.