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The Math Behind Combining Hulu and Disney+

The long-ordained integration of Disney’s two streaming services is being heralded inside Burbank as a transformational moment for both. But will the merged platform really be more than the sum of its parts?

Bob Iger
The cost savings of consolidation should be reinvested into technology that can compete with Netflix and YouTube’s algorithmic discovery tools—a key component of the business that Bob Iger has talked about on virtually every recent earnings call. Photo: Alisha Jucevic/Bloomberg/Getty Images
Julia Alexander
January 14, 2026

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Six years after Disney gained operational control over Hulu—and about six months after taking full ownership of the asset—C.E.O. Bob Iger is finally bringing their two streamers together. Sometime this year, all of the content on Hulu will be fully integrated into Disney+, even if the stand-alone Hulu app isn’t retired immediately.