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Back in 2020, when television executives still regularly, and often very helpfully, took questions from the press at gatherings of the Television Critics Association, FX Networks chairman John Landgraf told the room that his network’s brand had “hit a ceiling” on basic cable. Integrating with Hulu, and adding some 30 million new homes, he said, would “make the FX brand actually more valuable, really, because I think it’s going to penetrate more deeply into American culture.”