THE LATEST ARTICLES
NEWSLETTERS
Brian Roberts
A partnership with Nippon TV will give NBC access to new technology meant to optimize its sports content for younger audiences. It’s a timely play—but one that also belies Peacock’s larger problem with viewer engagement.
Bob Iger
Julia Alexander January 14, 2026
The long-ordained integration of Disney’s two streaming services is being heralded inside Burbank as a transformational moment for both. But will the merged platform really be more than the sum of its parts?
NFL fans
The legal battle between Disney and Dish Network over Sling TV’s “Day Pass” belies a much more pressing question facing networks and distributors: How do you engage diehard and casual sports fans in an era of unlimited choice?
Bill Simmons
As the streamer embarks on its experimental, expensive, and inevitably risky foray into the world of hosting sports video podcasts, it’s unclear whether the platform is set up to actually satisfy viewer expectations. Herewith, three suggestions that could make all the difference.


Kirk Cousins nfl
Julia Alexander December 29, 2025
Why Prime Video should win a major NFL package on top of Thursday Night Football, the real endgame for podcasts on Netflix, the future of the UFC-Paramount partnership, and other sports media predictions for 2026.
Canelo v Crawford
Amazingly, cable just posted its first quarterly sub growth since 2017, thanks to YouTube TV and Hulu+Live TV and the rise of sports-centric skinny bundles. Is it too much to call it a comeback?
Ted Sarandos, Greg Peters
Julia Alexander December 12, 2025
Prior to its $83 billion deal to acquire the studio and HBO Max, the streamer had never spent more than $700 million on an acquisition. But Netflix saw an opportunity to own, not license, a significant chunk of its content—and, perhaps more importantly, to block David Ellison from taking it away.
Andrew Wilson, Electronic Arts
The world’s second-largest video game publisher is no longer simply battling other game makers for eyeballs. It’s also competing against Netflix, Amazon, TikTok, etcetera. Does that make its entrée into the sports rights wars inevitable?


The Summer I Turned Pretty
Julia Alexander December 3, 2025
The platform has quickly gobbled up viewers on its path to becoming the third-most-used app in streamerdom, but it’s largely by becoming the place people go to watch other apps. So how do you actually quantify that kind of audience?
NHL 4 Nations Face-Off
As audience attention continues to crater and traditional all-star formats wane, leagues and their broadcast partners are doubling down on new, gimmicky midseason spectacles. Is any of it working?
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