For years, the sports media business has been flirting with micropayments—smallish fees that allow fans to access content on a one-off basis. In 2018, the NBA experimented with letting fans purchase just the fourth quarter of games. (It didn’t really work.) Last year, Amazon introduced pay-per-view–style transactions for select soccer programming in the U.K., charging around $3.50 a match. More recently, of course, Disney sued Dish Network over Sling TV’s “Day Pass”—a one-day subscription that would allow viewers to, say, watch a full slate of Sunday NFL games for $5… or anything they want, really. But let’s be clear: These passes are targeted directly at sports fans. (In November, a court denied Disney’s request for a preliminary injunction, meaning Sling can continue offering the passes while the case proceeds.)