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When Will EA Get in the Game?

The world’s second-largest video game publisher is no longer simply battling other game makers for eyeballs. It’s also competing against Netflix, Amazon, TikTok, etcetera. Does that make its entrée into the sports rights wars inevitable?

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Andrew Wilson, Electronic Arts
The pursuit of live sports rights might be one of the few viable untapped revenue opportunities for EA C.E.O. Andrew Wilson, despite the significant upfront costs. And clearly, it’s been top of mind. During a recent investor day, Wilson noted that EA Sports titles attract about 265 million monthly players, but that there’s an audience of 4 billion sports fans that the company has in its crosshairs. Photo: Patrick T. Fallon/Bloomberg/Getty Images
Julia Alexander
December 9, 2025

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Back in September, when video game publisher Electronic Arts announced plans to go private in a $55 billion deal led by Saudi Arabia’s Public Investment Fund, I surfaced a simple, albeit outlandish, theory floated by the brilliant futurist Matthew Ball. Could the maker of such beloved franchises as Madden and FIFA move to seriously pursue live sports rights at some point in the not-too-distant future?

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