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Zaz’s New CNN++

CNN, as we know it, may not make the transition to Max, especially as a 24/7 news source. It’s the perfect opportunity for WBD executives to reimagine the news product and format for a new generation.

WBD C.E.O. David Zaslav hopes CNN on Max can be leveraged to drive engagement and push audiences to other titles on on the streamer.
WBD C.E.O. David Zaslav hopes CNN on Max can be leveraged to drive engagement and push audiences to other titles on on the streamer. Photo courtesy of CNN
Julia Alexander
August 29, 2023

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In a 1991 letter to shareholders, Warren Buffett articulated a sea change in the media landscape that was undergirding his investment thesis—a transition from the halcyon days of a few high-margin cable fiefdoms to an increasingly fragmented news and entertainment ecosystem, one in which “500 million American eyeballs and a 24-hour day are all that’s available.”