THE LATEST ARTICLES
NEWSLETTERS
Amber Venz Box
Sarah Shapiro January 20, 2026
With a $2 billion valuation and first-mover advantage, LTK has long been the gold standard in influencer affiliate marketing. But as competition from ShopMy and others heats up, the O.G. company has had to do more to attract and retain users—like sharing some of its previously well-guarded data.
Heated Rivalry Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander
Sarah Shapiro January 16, 2026
News and notes on HBO Max’s ‘Heated Rivalry’ giving Adidas a lift in the post-Samba era, Bloomingdale’s flagship revival under C.E.O. Olivier Bron, and Dôen’s 2026 retail expansion plans.
Libby Wadle
Sarah Shapiro January 13, 2026
With a series of departures and more product inconsistency, the once-mighty J.Crew sister brand continues its search for a narrative that will stick. Might it be time for its parentco to explore other opportunities?
elizabeth taylor
Sarah Shapiro January 9, 2026
The latest holiday sales data from ShopMy highlights the rise of lab-grown gems, $325 pants, and the return of fur.


Elliott Hill
Sarah Shapiro January 6, 2026
In a world of hyperbole—“Nike is spiraling!” “Lululemon is a mess!”—analyst Simeon Siegel is a proponent of taking the long, and larger, view. A conversation with the retail realist.
emily in paris fendi
Sarah Shapiro December 19, 2025
News and notes on the shuttering of affiliate platform Collective Voice, Elliot Hill’s turnaround push at Nike, and Fendi’s new ‘Emily in Paris’-inspired bag collection.
beautician facial exercise 1955
Sarah Shapiro December 19, 2025
Beauty might be “recession-proof,” but influencers are monetizing anxiety with LED masks, not lipsticks. Herewith, our exclusive presentation of ShopMy’s top 10 list for 2025.
Elliot Hill
Sarah Shapiro December 16, 2025
A year and change into his second act at Nike, C.E.O. Elliott Hill is trying to maintain the $100 billion sportswear company’s market dominance in the face of some failed stunts, a mid Kardashian collab, and smaller, more agile, high-performance competitors. But Nike is still Nike.


Marilyn Monroe Gentlemen Prefer Blondes set
Sarah Shapiro December 12, 2025
News and notes on the emerging industry color stories, the biggest influencer SKUs, and the dawn of the Substack uniform (if you know, you know…).
Molly Sims, Marlien Rentmeester
Sarah Shapiro December 9, 2025
Could the answer to the link-in-bio experience be newsletter platforms? Why some influencers have made the jump to Substack.
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