THE LATEST ARTICLES
NEWSLETTERS
Shein
Sarah Shapiro February 5, 2025
A pocket guide to three of the most meaningful ways that Trump’s tariffs will impact fashion retailers and buyers.
Elliott Hill Nike
Sarah Shapiro February 4, 2025
The $51 billion behemoth is staging a comeback with a new-old C.E.O. and a playbook they’ve been running since the ’80s: innovate through imitation and use the competition as a catalyst for growth. Can they regain the market value of the past? Hoka, you’ve been warned.
florida fashion
Sarah Shapiro February 1, 2025
Some bright spots in the January retail doldrums, driven in part by… Florida.
Marina Larroudé
Sarah Shapiro January 29, 2025
The upstart shoe brand admits it’s experiencing growing pains in its attempt to reinvent—or at least adjust—the way big retail operates. But if their vertically integrated model works, it could yield a cleaner, leaner end-to-end supply chain that its big-name rivals can only fantasize about.


staud sport
Sarah Shapiro January 25, 2025
A lab-grown diamond play, another Alex Mill collab, Staud Sport (!!), and the most brilliant and devious Valentine’s Day marketing tactics yet.
Vuori CEO Joe Kudla
Sarah Shapiro January 21, 2025
If LinkedIn had a clothing line, it might look a lot like Vuori: bland, technical, sufficiently breathable for crushing those quarterly all-hands from your remote location. But with a big bet from SoftBank (and others) and a $5.5 billion valuation, can the San Diego brand sell enough comfortable, forgettable clothing to keep its investors happy?
alaia runway pink
Sarah Shapiro January 17, 2025
The most up-to-date themes and trends in retail, from Alaïa to Cos to Hill House Home. Plus, everything else I’m seeing out there and where to get it.
nell diamond
Sarah Shapiro January 14, 2025
Most brands dream of a product that can define a category, as Hill House Home did with their pandemic hit Nap Dress. Fashion, however, is about the future. So what does C.E.O. Nell Diamond have planned for an encore?


Olivia Jade
Sarah Shapiro January 10, 2025
News and notes on the freshest collabs in lingerie and leisurewear, plus the best latest offerings in beauty, and the rise of the outdoor slipper.
Amber Venz Box ltk
Sarah Shapiro January 7, 2025
ShopMy’s new Series B investment suggests that the lucrative fashion sector of the $24 billion creator marketing business is coming into focus, prompting a legit showdown with perennial leader LTK.
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