It’s hard out there for a fashion brand in the new year—that frosty economic zone when people are making resolutions, watching their spending, and holiday sales have dried up. These days, brands typically encourage continued engagement by persuading their over-cluttered customers to give their stuff back… and maybe make a little room for a new item from the same brand. La Ligne, for instance, is highlighting a Re-Ligne program as a way to part with a previous La Ligne style and help it find a new home. But I’ve been seeing more and more brands use this kind of tactic as a customer service, loyalty, and “sustainability” play. (We know that’s a hollow word.)  Rather than dropping off items to Goodwill, you can resell them through a favorite brand’s website—and of course, once you part with a previous season’s item, you might be ready to also add the new Mini Toujours Turtleneck to the cart, right?