This Week in Shopping: Diamonds Aren’t Forever?

elizabeth taylor
Lab-grown diamonds now account for 45 percent of engagement ring purchases, according to BriteCo research, as the market has bifurcated into “accessible” and “exclusive” categories. Photo: Ron Galella/Ron Galella Collection/Getty Images
Sarah Shapiro
January 9, 2026

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Did everybody stay home on New Year’s Eve? The latest monthly data from ShopMy, shared exclusively with Line Sheet, revealed that neither cocktail dresses nor stilettos were among the top 10 items discovered online via influencers and gift guides. Instead, it appears that shoppers were mostly focused on creating looks that merge everyday luxury—lab-grown stones, fur-lined coats—with elastic-waist pants and functional boots. Put simply, people were shopping for the lives they actually live. (As always, ShopMy’s monthly top 10 reflects the affiliate links that brought shoppers to a site where they bought something—but not necessarily the items that they ultimately purchased.)