Adidas’s ‘Heated Rivalry’ Boost & A Bloomingdale’s Revival

Heated Rivalry Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander
There’s some good news for Adidas, as anyone watching HBO Max’s just-renewed Heated Rivalry knows: Connor Storrie’s Russian hockey player, Ilya, lopes around in Adidas tracksuits and shoes. Photo: Sabrina Lantos/HBO Max
Sarah Shapiro
January 16, 2026

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