This past Saturday, I engaged in a thought experiment. After reading the Times’s soft-focus magnum opus on Vuori and the modern state of athleisure, the artfully titled “How Vuori Became One of the Hottest Names in Fashion,” I decided to count the number of men (and women) in its technical fabrics during my son’s basketball game. And despite the fact that we live in the Bay Area, where consumers can indulge a vast array of their sartorial desires, I simply stopped counting after a while: Vuori gear had become inescapable. Nearly every other parent on the sidelines was wearing their hoodies, outerwear, or ubiquitous joggers. Their tech pants, which dominate the post-pandemic office casual scene alongside Lululemon’s ABC trouser, were also well represented.