Hi, and welcome back to Line Sheet. When Jonathan Anderson sent little necklaces dabbed with daisies and ladybugs down his first Dior menswear runway, you could almost see the wheels turning at HQ. Fine jewelry is one of the fastest-growing categories in luxury, and men are increasingly purchasing pieces for themselves. Sarah Shapiro is here to scope the opportunity. Up top, you’ll find a quick round-up of the news of the day. (Remember, I’m on vacation.) Tomorrow, Rachel Strugatz will be here to sift through the complexities of the latest Huda Kattan controversy.

P.S.: If you’re at the meeting of the Saks Fifth Avenue and Neiman Marcus Group store managers at Dallas this week, I hope you’re having a great time. So does Puck’s finance whiz, Bill Cohan, who is not on vacation this week, and whose email is William@puck.news.

Mentioned in this issue: Mark Zuckerberg, A$AP Rocky, Timothée Chalamet, Mr. Porter, Suzanne Kalan, Loewe, Balenciaga, Joe Burrow, Rihanna, Jason Arasheben, Chanel, Cartier, Bottega Veneta, Kyle Smith, Gap, Louis Vuitton, and many, many more…

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Three (Quick) Things You Should Know…

Amer Sports’s notable quarter: Amer Sports, the parent company of Arc’teryx and Salomon footwear, reported 23 percent revenue growth in Q2 over the same period last year, despite tariff headwinds. They’re increasing their financial projections for Q3.
Gap x Katseye: Gap just released its “Better in Denim” campaign, focused on low-rise jeans and featuring the global girl group Katseye. The company will share Q2 results on August 28.
An LV auction: Bonhams’ online auction, “Monogram in the Spotlight,” comprising a selection of Louis Vuitton items, will run between August 27 and September 10. Items include handbags, accessories, and a small collection of ready-to-wear, drawn from the Marc Jacobs, Nicolas Ghesquière, Virgil Abloh, and Pharrell Williams eras.

And now, here’s Sarah…

Moneyballers

Even amid the luxury slowdown, the jewelry category is resilient and growing—fueled by male athletes, musicians, and celebrities striking endorsement deals or simply showing off on game day.

Sarah Shapiro

Whether it’s Mark Zuckerberg’s gold chain, A$AP Rocky’s collection of oversize Bottega Veneta totes, or Timothée Chalamet’s mini Chanel crossbody, men’s accessories have exploded into the mainstream. Mr. Porter now features a Fine Jewelry section, with everything from a $40,000 Suzanne Kalan tennis necklace to an $11,000 Foundrae pendant. At Mytheresa, the men’s section has expanded beyond duffles, briefcases, and backpacks to include bags like the Loewe Puzzle and the Balenciaga Bel Air.

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The refined BMW 7 Series is all luxury. With the ability to define your design, the ultimate glamour is yet to be. Learn more at

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Meanwhile, even amid the broader slowdown in the luxury market, the jewelry category is resilient and growing, and men are helping drive the expansion. Men’s jewelry is the fastest-growing segment in luxury accessories, projected to grow 4.6 percent annually through 2033. Naturally, the trend is being driven in part by professional athletes.

For players, accessories are not simply fashion statements, but also revenue streams via brand sponsorships that extend their careers off the field. To wit, Cincinnati Bengals quarterback Joe Burrow, an Alo Yoga ambassador, went upmarket in May, when he appeared at the Met Gala repping Cartier. “He wore Cartier glasses two or three years ago, and that’s how he got to the Met Gala this year with Cartier,” said Kyle Smith, the NFL’s style director. “A big part of my job is educating them that this is a possibility—that they can work toward brand deals and other fun moments, all through expressing themselves in fashion. They’re able to get a cool lucrative deal or opportunity that they wouldn’t have been able to before.”

In Major League Baseball, players such as Miguel Rojas, Mookie Betts, and Ronald Acuña Jr. often seem to be competing for the best neckwear as much as the highest batting average, since baseball is one of the few sports where players are allowed to wear jewelry during games. Rojas, for example, is often seen with a lucky four-leaf clover “Alhambra” necklace and matching earrings. During the Atlanta Braves’ 2021 championship season, Joc Pederson’s impossible-to-miss, 24-inch strand of cultured pearls even caught on with fans. The $5 replicas sold out at concession stands. (Pederson’s strand ended up at the Baseball Hall of Fame in Cooperstown.)

Musicians, of course, have been trendsetters in the jewelry space forever. In May, during Met Gala season, A$AP Rocky showcased his latest piece: a custom gold statue of Rihanna, designed by Jason Arasheben of Jason of Beverly Hills, worn across two fingers. Arasheben has also designed championship rings for the Philadelphia Eagles, the L.A. Lakers, and the Golden State Warriors. According to Launchmetrics, influencers and celebrities now drive more engagement for luxury jewelry year over year than traditional or owned media.

For retailers, the category is no longer simply about “building the basket.” Accessories create an entry point for buyers to spend on larger wardrobes filled with designer goods. Of course, it certainly helps when star athletes flaunt them while walking out onto the field.

Until tomorrow,
Lauren

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Puck fashion correspondent Lauren Sherman and a rotating cast of industry insiders take you deep behind the scenes of this multitrillion-dollar biz, from creative director switcheroos to M&A drama, D.T.C. downfalls, and magazine mishaps. Fashion People is an extension of Line Sheet, Lauren’s private email for Puck, where she tracks what’s happening beyond the press releases in fashion, beauty, and media. New episodes publish every Tuesday and Friday.

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