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Beauty might be “recession-proof,” but influencers are monetizing anxiety with LED masks, not lipsticks. Herewith, our exclusive presentation of ShopMy’s top 10 list for 2025.
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Beauty historians will one day parse ShopMy’s list of top-performing beauty products to understand how influencers managed to reshape retail—and the culture—in their own image. Indeed, the top 10 affiliate beauty links on the platform for 2025, which we present here exclusively for Line Sheet readers, offers a unique reflection of our age, for better or worse: In short, those red light masks aren’t going anywhere.
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