Hill Street Blues

Elliot Hill
Upon his Igerian, almost Michael-Corleone-in-Godfather-Part-III-style return to the company, Hill had his hands full. Photo: Victor Arriola/BFA.com
Sarah Shapiro
December 16, 2025

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Much like Disney’s Bob Iger, Nike C.E.O. Elliott Hill inherited a lot of baggage when he boomeranged back into the executive suite last fall. During Hill’s original three-decade stint at the company, which culminated in his tenure as president of the consumer and marketplace business, he enjoyed a cascading series of otherworldly successes in Beaverton—the rise and continued rise of the Jordan brand, the devouring of the running and performance market, a creep into golf, an enviable apparel business, and the sort of cultural ubiquity previously enjoyed by the Holy Roman Empire, Jesus Christ, Apple, and maybe a few other entities. Those were the good times.