THE LATEST ARTICLES
NEWSLETTERS
steven levine plastic surgeon
Rachel Strugatz September 10, 2025
The rise of Dr. Steve Levine, the Park Avenue architect of the $300,000 face lift, and the dawn of “the undetectable era.”
Tilda Swinton and Haider Ackermann
Rachel Strugatz September 3, 2025
Estée Lauder’s nearly 80-year-old flagship brand showed some signs of life with a strong quarter. Great. But the fate of Stéphane de La Faverie’s corporate turnaround will require that the parent company’s other 24 brands actually lead the way.
Stephane de La Faverie
Rachel Strugatz August 27, 2025
Amid his draconian Estée Lauder turnaround effort, C.E.O. Stéphane de La Faverie has laid off thousands of employees. But no one thought he’d come for global creative director Matthew Parr, who was sent packing on Monday.
Huda Kattan
Rachel Strugatz August 20, 2025
In the wake of an uninformed, objectively antisemitic TikTok screed by Huda Kattan, the Huda Beauty founder, Sephora has dropped the brand from a big fall promotion—at substantial cost and effort. Will the retailer now decide to drop the brand altogether?


martha stewart gwyneth paltrow
Rachel Strugatz August 13, 2025
At last, Paltrow’s unprofitable Goop Beauty is embarking on a new, seemingly Hail Mary partnership with Ulta. Meanwhile, Martha Stewart, the original celebrity lifestyle influencer, is out with her own skincare line.
Gwyneth Paltrow 1996
Rachel Strugatz August 6, 2025
A talmudic discussion of Goop’s fortunes, Paltrow’s strengths and weaknesses, and various exit outcomes with Amy Odell, the author of ‘Gwyneth.’
Kecia Steelman
Rachel Strugatz July 30, 2025
The mass American retailer is embarking on a global expansion that will begin to challenge Sephora’s 35-nation global presence—and, more importantly, loosen its decades-long vise grip on the beauty retail business.
Rachel Strugatz July 23, 2025
The beloved makeup brand Ami Colé is shutting down despite its nearly four-year partnership with Sephora. The development resurfaced one of the most pressing questions in the beauty business: Is a deal with Sephora still the best way to get ahead in the industry?


Ben Gorham
Rachel Strugatz July 16, 2025
When you pay a billion dollars for a niche, founder-led fragrance brand, as Puig did with Ben Gorham’s Byredo in 2022, you kind of want the founder to stick around. In this case, however, are the enigmatic Swede and the Spanish conglomerate better off apart?
hailey bieber selena gomez rhode rare beauty
Rachel Strugatz July 9, 2025
When Hailey Bieber’s newly acquired makeup line finally enters Sephora in the coming weeks, it’ll have profound ramifications for its rivals (sorry, Selena). Meanwhile, exactly how the brand is categorized—and who it represents inside the retailer—will offer a lesson in the dark arts of selling beauty.
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