• Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

Gwyneth & Martha’s Blonde Ambition

At last, Paltrow’s unprofitable Goop Beauty is embarking on a new, seemingly Hail Mary partnership with Ulta. Meanwhile, Martha Stewart, the original celebrity lifestyle influencer, is out with her own skincare line.

martha stewart gwyneth paltrow
There are a few key differences between Paltrow and Stewart: Stewart is self-made, and, unlike Paltrow, Stewart is too smart to cosplay C.E.O. with her new venture. Photo-Illustration: Puck; Photos: Todd Owyoung/NBC via Getty Images
Rachel Strugatz
August 13, 2025

Join Puck to listen to this article

For the better part of the last few weeks, Gwyneth Paltrow once again dominated the women-of-a-certain-age-and-status news cycle, thanks largely to Amy Odell’s biography, Gwyneth. The book, an instant bestseller, meticulously reported some salacious tidbits regarding Paltrow’s early sexual history, among other topics.