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Hi, and welcome back to Line Sheet. Rachel
“Rachel@puck.news” Strugatz is here with the downright inspiring story of Sephora’s bestselling product for nearly two straight years.
Up top, I address your Dior pricing queries (is it too expensive, or just right?) and share additional nominations for the U.S. Vogue head-of-content gig. Plus, Sarah Shapiro joins us to talk bandage dresses: Are they
really back? Sarah has actual data to support her theory, but let me just say, it might be time to break out your circa 2009 Band of Outsiders skirt.
Mentioned in this issue: Patrick Starrr, On ’Til Dawn, Sephora, One/Size, Juliette Tang, Beyoncé, Summer Fridays, Haus Labs,
Rare Beauty, Huda Beauty, Jonathan Anderson, Dior, Anna Wintour, Hervé Léger, Jennifer Hyman, Lindsay Lohan, Blake Lively, and many more…
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Three Things You
Should Know…
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Dior and the Goldilocks principle: Yesterday, LVMH shares rose 5 percent on the news that Goldman Sachs had declared the stock a “conviction buy,” noting that it was a “clear winner in the next luxury upcycle.” Could the analysts at Goldman have been influenced by...
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A MESSAGE FROM OUR SPONSOR
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Make every purchase feel like a win with the free Carted app. Save any item from any store, and we notify you when
prices drop or items restock. Keep all your shopping finds in one beautifully organized place. It’s part wishlist, part shopping sidekick—perfect whether you're a collector, hunter or intentional shopper. We live for shopping wins. And we all deserve more of those. To celebrate the Carted x Line Sheet week, download Carted for free and you’ll go in the draw to win a $500 voucher to shop your wishlist.
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Can’t see the full story? You’re receiving the free version of Line Sheet at
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YouTube makeup O.G. Patrick Starrr’s setting spray, On ’Til Dawn, has made him a top seller
at Sephora. But with subcategory domination comes the inevitable question: What’s next?
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A few years ago at Coachella, the O.G. YouTube beauty influencer and makeup artist Patrick
Starrr dared to take a light swim in a full face of makeup. He dunked his head in the pool, popped back up, dabbed his face dry with a towel—and his makeup remained fully intact, the towel spotless. Naturally, someone was on hand to capture the moment on TikTok, and 25 million views later, a...
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A MESSAGE FROM OUR SPONSOR
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Make every purchase feel like a win with the free Carted app. Save any item from any store, and we notify you when
prices drop or items restock. Keep all your shopping finds in one beautifully organized place. It’s part wishlist, part shopping sidekick—perfect whether you're a collector, hunter or intentional shopper. We live for shopping wins. And we all deserve more of those. To celebrate the Carted x Line Sheet week, download Carted for free and you’ll go in the draw to win a $500 voucher to shop your wishlist.
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Puck fashion correspondent Lauren Sherman and a rotating cast of industry insiders take you deep behind the scenes of this
multitrillion-dollar biz, from creative director switcheroos to M&A drama, D.T.C. downfalls, and magazine mishaps. Fashion People is an extension of Line Sheet, Lauren’s private email for Puck, where she tracks what’s happening beyond the press releases in fashion, beauty, and media. New episodes publish every Tuesday and Friday.
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Puck’s daily art market email, anchored by industry expert Marion Maneker, offers unparalleled access to the mega-auctions and
galleries, elite buyers and sellers, and the power players who run this opaque world. Wall Power also features Julie Brener Davich, a veteran of Christie’s and Sotheby’s, who provides unique insights into how the business really works.
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Puck is published by Heat Media LLC. 107 Greenwich St, New York, NY 10006
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