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The Lauder Boy

Estée Lauder’s nearly 80-year-old flagship brand showed some signs of life with a strong quarter. Great. But the fate of Stéphane de La Faverie’s corporate turnaround will require that the parent company’s other 24 brands actually lead the way.

Tilda Swinton and Haider Ackermann
Tilda Swinton (left), the star of the fragrance’s new campaign, was serendipitously in Venice, and she joined the crew of Haider Ackermann (right) for a campaign reveal, intimate dinner, and impromptu photo shoot. Photo: Jacopo Raule/Getty Images for Tom Ford
Rachel Strugatz
September 3, 2025

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Last week at the Venice Film Festival, Tom Ford creative director Haider Ackermann gathered some of his famous friends at a 16th century palace to fete Black Orchid Reserve, a more highly concentrated version of the brand’s hero scent but rendered with ghost orchid. Tilda Swinton, the star of the fragrance’s new campaign, was serendipitously in Venice for the premiere of Broken English. And she joined Ackermann’s crew for a campaign reveal, intimate dinner, and impromptu photo shoot that was art directed by Kate Moss.