THE LATEST ARTICLES
NEWSLETTERS
Tommy Hilfiger
Lauren Sherman February 12, 2024
This season, NYFW has been a study in juxtaposition between revival-seeking heritage brands, new cool brands, and very new brands that wish they were cool. Unfortunately, none answer the great Fitzgerald question about whether there are second acts in American life.
Zac Posen
Lauren Sherman February 8, 2024
The innumerable thoughts and open questions surrounding Zac Posen’s inexplicable appointment at Old Navy.
Demna
Lauren Sherman February 5, 2024
News and notes on all the gossip and musings and rumor-mongering animating the prelude to New York Fashion Week.
Julie Schott Brian Bordainick starface
Lauren Sherman February 1, 2024
A candid conversation with Julie Schott and Brian Bordainick, the serial beauty entrepreneurs, on the financing and brand strategy behind their zeitgeist-shifting, $90-million-a-year, pimple patch empire.


Hermès’ current C.E.O., the 53-year-old Axel Dumas, a sixth-generation heir.
Lauren Sherman January 29, 2024
Recent earnings and a particularly insightful analyst report underscore why Hermès stands apart from its peers in luxury.
‘Past Lives’ star Greta Lee’s red-carpet run was one of the more remarkable examples of brand building in recent history.
Lauren Sherman January 25, 2024
In an exclusive collaboration with Puck, Launchmetrics reveals what’s actually working, and not, in fashion marketing right now—celebrity campaigns, creative director appointments, influencer weddings (gross), and much more. You’ll be surprised.
The looming question is how badly Bezos’s Amazon wants to be become a player in fashion retail.
Lauren Sherman January 22, 2024
For the past decade, I’ve been trying to understand why Amazon, the ultimate brandless brand, keeps investing in fashion. Could the potential for a deal with Saks solve Jeff Bezos’s luxury problem?
Georgina Chapman attends the red carpet on the closing night of the Red Sea International Film Festival 2023 on December 07, 2023 in Jeddah, Saudi Arabia.
Lauren Sherman January 18, 2024
News and notes from L.A., Paris, and New York on the reinvention of Georgina Chapman; the industry chatter surrounding Pharrell’s new, Western-inspired collection; and the collapse of Something Navy.


jose neves farfetch
Lauren Sherman January 15, 2024
An examination of the online luxury retailer’s headaches—past and future—as it navigates the purgatory of Coupang’s bridge loan.
There’s significant upside for big talent agencies, like François-Henri Pinault’s CAA, in hoovering up smaller agencies that specialize in image-making.
Lauren Sherman January 11, 2024
As the rumor mill spins about the fate of Art Partner, it seems like neither CAA nor WME have truly figured out how to make money in the image-making game.
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