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Sora 2’s Social Network Problem

OpenAI’s new video-generation app has only been available to the public for a week and it’s already caused a reckoning in Hollywood while raising existential questions about the future of social media. In a pair of incisive conversations, Puck’s own Julia Alexander and copyright attorney Simon Pulman consider what comes next…

Sam Altman
"From what I’ve seen so far, the Sora feed is mostly funny edits of [Sam] Altman, because he’s one of the only people who has authorized his likeness to be used. This gets at a paradox that has existed within social media for the past half-decade or so: As the social internet has become more intimate, many people have calculated that the consequences of posting have started to outweigh the benefits," says Julia Alexander. Photo: Kevin Dietsch/Getty Images
Ian Krietzberg
October 7, 2025

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It didn’t take long for the latest version of Sora, OpenAI’s video-generation app, to become just about the only thing people in entertainment and media circles want to talk about. After all, Sora 2 was only released to the public last week following a brief, invite-only preview period. Over the weekend, the app topped the iOS App Store, created a wave of excitement among OpenAI’s feverish supporters, and freaked out basically all of Hollywood with its copyright law-oblivious A.I. TikTok successor. To wit: Charles Rivkin, the chairman and C.E.O. of the Motion Picture Association, implored OpenAI in a statement to “take immediate and decisive action” to “prevent infringement on the Sora 2 service.” Sam Altman, not one to downplay OpenAI’s goals and achievements, meanwhile proclaimed that a “Cambrian explosion” of creativity had arrived, while acknowledging the potentially addictive nature of an A.I.-optimized “slop feed.”