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Sin City’s A.I. Evangelists

A revealing dispatch from Amazon’s annual A.I. conference, where the sideline chatter revolved around how to turn the technology into an actual, viable business product. It might sound hyperbolic, but the future of this multitrillion-dollar industry hangs on this very problem…

Rohit Prasad Amazon
This strategic reorientation doesn’t mean the industry will abandon the progress it has already made. Far from it. Instead, according to Rohit Prasad, Amazon’s head scientist for artificial general intelligence, we’ve reached an inflection point that involves “the convergence of the old school and the new school.” Photo: Rita Franca/NurPhoto via Getty Images
Ian Krietzberg
December 4, 2025

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AWS re:Invent, Amazon’s annual artificial intelligence confab, reflects the ambitions of its host: sheer, unfettered hyperscale. This week, roughly 60,000 people surged into Las Vegas for the conference, transforming Sin City into a nerd bacchanalia filled with panels, booths, announcements, and gaudy predictions about the future, some more plausible than others. But it was on the sidelines of the five-day event, in my innumerable conversations with entrepreneurs, scientists, and executives, that the true mood of the industry revealed itself.