• Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

Adobe Is Partnering With Runway A.I.

The startup’s new Gen 4.5 model will be available in an exclusive early access window across Adobe's products, in a bid to supercharge Hollywood—ideally without alienating creatives, themselves.

Cristóbal Valenzuela
When it comes to the source of Runway’s training data, C.E.O. Cristóbal Valenzuela said only that the growing adoption of A.I. tools by studios is “a clear sign that that issue has moved on.” Photo: Lukas Schulze/Sportsfile for Web Summit/Getty Images
Ian Krietzberg
December 18, 2025

Join Puck to listen to this article

Adobe is tripling down on artificial intelligence. Today, the software giant will announce a multiyear partnership with Runway, one of the biggest A.I. video-generation startups, that will give Adobe’s Firefly customers exclusive early access to Runway’s new Gen 4.5 model. “It’s about redefining the workflows of the future together,” said Hannah Elsakr, an Adobe executive overseeing A.I. initiatives. As part of the partnership, Runway’s model will be integrated across Adobe’s suite of products, and the two will work to co-develop new A.I. offerings that will be available exclusively to Adobe customers.