While “finding you everywhere” might seem like a pretty Big Brother-ish slogan for an A.I. company, it’s actually the heart of Loti’s sales pitch. The 4-year-old startup helps customers like Keanu Reeves identify and scrub their digital imitators from the internet, using a facial recognition algorithm that can identify individuals in videos and images based on 15 percent or less of their face. The tech was developed to address the revenge porn crisis, but in 2024, following a $7 million fundraising round, Luke Arrigoni, Loti’s founder and C.E.O., expanded the company’s offerings to include voice recognition, shifted its clientele to celebrities and the entertainment industry, and enlarged its scope to encompass the entire internet.