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Why would Amazon, which has the most appealing bundle on the planet, spin out sports? Especially when a cleaner option could exist within its own digital walls.
For generations, the marriage of sports and media has helped define emerging distribution platforms. The long, slow hum of baseball made it a natural for the rise of radio in the U.S. football, whose line of scrimmage could easily be encapsulated in one moving image, was perfect for television. Its stop and start pace was also a great fit for advertising.
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