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ESPN is moving the ESPYs, its moribund 33-year-old awards franchise, to New York, sandwiched between MLB’s All-Star Game and Michael Rubin’s Fanatics Fest. It’s a savvy play.
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Do you remember when Tom Brady threw the Lombardi Trophy to Rob Gronkowski at Fanatics Fest last June, only for it to drop and break? Or when Kevin Durant found out onstage that he had been traded to the Houston Rockets? That happened at Fanatics Fest, too. Michael Rubin’s annual multiday event in New York now routinely and naturally yields the kind of viral, unscripted clips that legacy media companies bend over backward to contrive.
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