Join Puck to listen to this article
You don’t need to be Oz Pearlman to predict that this Thursday’s Chiefs-Cowboys game will set viewership records. Not only will the game feature the NFL’s two most popular franchises, but Nielsen has also changed its ratings methodology to more generously account for out-of-home and streaming consumption, which should help boost numbers beyond the 42.1 million viewers who watched the Giants-Cowboys on Thanksgiving in 2022. Some have even predicted that the game could eclipse 50 million viewers, but my best sources believe the final tally will come in a little below that gaudy figure.
