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Mini-Benioff Makes His Mega-Play

Behind the scenes, Twilio C.E.O. Jeff Lawson and his wife Erica have been making strategic moves in the big-money world of Democratic politics. This is the inside story of their first major project.

Jeff Lawson
Photo by Kevin Dietsch/Getty
Theodore Schleifer
March 22, 2022

For more than two decades, Marc Benioff has towered over Silicon Valley politics as an iconic statesman-C.E.O., personifying a new model for compassionate-and-issues-based mega-capitalists who viewed their corporation as not merely commercial organisms but vessels for political combat. Over the years, Benioff has been eager to wade into policy battles in places like Indiana (LGBT discrimination) and Texas (abortion restrictions) that have nothing to do with Salesforce’s cloud-computing business but are part of his personal moral crusade.