Inside the Bobby Kotick Saga

Activision Blizzard CEO Bobby Kotick
Photo by J. Emilio Flores via Getty Images)
Dylan Byers
November 17, 2021

The Bobby Kotick story isn’t well known outside of business and gaming circles, but in terms of sheer narrative drama it’s probably deserving of the Hollywood treatment. Thirty years ago, after launching a tech company in his dorm room, securing an investment from Steve Wynn (in a casino basement), and then dropping out of college on the advice of Steve Jobs, Kotick raised $400,000 to buy an insolvent gaming company. Today, that company, Activision Blizzard, is worth $52 billion, has nearly 10,000 employees, and produces some of the most popular video games on the planet. Herb Allen III, the president of Allen & Company, has called it “one of the great success stories of all time.”