I know we’re all drinking from the fire hose of news these days, but I could not let the week pass without exploring the veritable hostage video that landed in my timeline earlier this week: X C.E.O. Linda Yaccarino’s uber-bizarre plea to potential advertisers to return to her platform. Yaccarino, of course, serves at the pleasure of the world’s richest man, Elon Musk, who in October 2022 bought Twitter for $44 billion, using $31 billion of equity, before systematically vandalizing the social media platform. He’s now got his C.E.O. essentially begging advertisers to support X, not long after he told Andrew Ross Sorkin at his DealBook conference that these prospective commercial partners could go “fuck themselves,” particularly Disney’s Bob Iger.