How to Make and Lose Millions in an E-Sports Coup

FaZe Clan
Photo by PressFocus/MB Media/Getty
Eriq Gardner
April 1, 2022

Not many companies experience a genuine coup. But FaZe Clan, the gaming collective, recently did, and lived to brag about it. On August 17, 2018, employees raided the company’s Los Angeles office, grabbing computers, gaming equipment, and furniture, and leaving behind empty boxes of expensive electronics. Pictures of the spectacle would later make it into lawsuits. At the time, FaZe Clan’s then-president Greg Selkoe proudly proclaimed “takeover” on Instagram as his followers responded “Fuck yeah!” and “Super dope!!!” Less than four years later, this same company is planning to go public at an anticipated $1 billion valuation.