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Hollywood’s Digital Botox Dilemma

As the A.I. age beckons, three cases could make or break an emerging industry: Selena Gomez’s digital doppelganger, the Grammys fallout from a Drake deepfake, and a face-tuning legal trap.

Selena Gomez will be seeking at least $10 million in compensatory damages in a lawsuit with implication for A.I.-related legal battles to come.
Selena Gomez will be seeking at least $10 million in compensatory damages in a lawsuit with implication for A.I.-related legal battles to come. Photo: Gotham/GC Images
Eriq Gardner
September 11, 2023

A decade ago, the leaders of the Chinese company Forgame encountered a familiar business challenge as gamers shifted from playing web-based games, which Forgame specialized in, to more casual games on mobile. In response, C.E.O. Dongfeng Wang decided to open American and European divisions, leading to the 2017 launch of Clothes Forever: a Western-friendly mobile game that allowed would-be fashionistas to dress up globetrotting cultural icons like Kim Kardashian, Beyoncé, and Taylor Swift. A surefire hit. Just one big problem…