Zaslav’s Disappearing Act

David Zaslav
David Zaslav, President and C.E.O. of Warner Bros. Discovery. Photo: Kevin Dietsch/Getty Images
Julia Alexander
August 23, 2022

Back in 2015, as Disney was preparing to set box office records with Star Wars: The Force Awakens, George Lucas gave a rare interview in which he argued that capitalism had effectively killed Hollywood creativity. Lucas, who launched two multi-billion dollar franchises (Star Wars and Indiana Jones), and sold his company for $4 billion, lamented that studios now mostly focused on surefire wins, noting that the “only way to do that was not to take chances; only do something that was proven”—hence all the recycling of I.P.