There Will Be Blodget

Henry Blodget
The B.I. that Axel acquired from Henry Blodget, in 2015, was a scrappy, irreverent, and occasionally provocative site that, in the Gawker era of the internet, managed to capture audience by joyously rebelling against the stuffy sophistication of its legacy forebearers. Photo: Roy Rochlin/Getty Images
Dylan Byers
May 30, 2025

On Thursday, Business Insider, the Millennial-hued business news operation owned by Mathias Döpfner’s Axel Springer, announced that it would lay off more than one-fifth of its staff and attempt to diversify its revenue streams through subscriptions, events, and A.I. licensing—a significant and jarring, step forward in the parent company’s years-long attempt to both mature the business and outrun the external threats to its model. In a memo, C.E.O. Barbara Peng framed the moves as essential, if not existential, to B.I.’s long-term health. “Our strategy is strong,” she wrote, “but we don’t have the luxury of time.” Internally, employees understandably grieved on Slack, and the union issued predictable recriminations against the leadership over its “strategic failures.”