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Roman Holiday

The internet’s favorite food author finds herself at a familiar crossroads for writers who have become brands unto themselves: trying to balance scale, new ventures, and authenticity while keeping a loyal audience fed… in this case literally.

Alison Roman
"I’m spending less time writing and cooking, less time than I ever have, but it’s with the goal of coming back to writing and cooking. I have to set up these businesses to be in a good place to run effectively, and be solid with good products and great staff and great environments, so that I can step away and write. That’s always my goal," says Alison Roman. Photo: Madeleine Thomas/BFA.com
Dylan Byers
November 26, 2025

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It’s been a fruitful year for Alison Roman, the internet’s favorite culinary truth-teller. In 2025, she released a new cookbook, Something From Nothing, launched a line of tomato sauces, brought a pop-up version of her upstate grocer to New York City, and had her first child. On a recent, pre-Thanksgiving episode of The Grill Room, she discussed how all that plays into her ongoing evolution as an independent creator in the chaotic attention economy and the existential importance of keeping it authentic. She also previews her next acts and, of course, what will be on her table tomorrow. (For the full conversation, including why Roman left Substack, head to The Grill Room wherever you get podcasts.) The following has been lightly edited for length and clarity.