The Bankoff Job

Jim Bankoff
Bankoff’s own pivot reflects a renewed surge of interest in the podcasting space—especially amid the growth of video podcasting on YouTube and Spotify, and new appetite from major players like Netflix—as well as a broader transformation of the business toward talent-based franchises. Photo: David Benthal/BFA.com
Dylan Byers
November 12, 2025

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A few months ago, I invited Vox Media C.E.O. Jim Bankoff on my podcast, The Grill Room, to hear his vision for the future of his once-trailblazing company. A decade earlier, of course, Vox had achieved a $1 billion valuation as part of the generation of traffic- and scale-driven media startups. Alas, the balloon eventually and famously deflated: Vice went bankrupt; BuzzFeed is currently valued below $40 million on the public market. And, hell, they’re doing a lot better than the rest. The Huffington Post is now a subsidiary of BuzzFeed. Remember Mic? PandoDaily? It was a Wild West of eager V.C.s and opportunistic entrepreneurs, and no one made real money besides Henry Blodget.