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For nearly two decades, Yahoo has been seen as both a relic and a running joke—a once-great internet power now preserved in amber, stuck somewhere between dial-up modems and the Google Search box it inadvertently helped midwife. And yet, despite its absurd rodeo-holler moniker, Yahoo maintains an enviable position: hundreds of millions of logged-in users, category-defining franchises in finance and fantasy sports, one of the largest email footprints on the web, and a performance advertising business that quietly outconverts nearly everyone but Google and Amazon.
