Maverick Ball

Maverick Carter
All that’s clear is that the success of Carter’s international basketball league—like that of any sports league—will come down to the media deals it’s able to sign. Photo: Michael Reaves/Getty Images
John Ourand
January 17, 2025

When Saudi Arabia’s Public Investment Fund launched LIV a little more than three years ago, professional golf was ripe for disruption. International players dominated the sport while many of the PGA Tour’s top pros, like Phil Mickelson, griped about various systemic issues. In the intervening years, LIV has hardly been a roaring success—it suffered reputational setbacks, was criticized as a sportswashing apparatus of the Saudi government, and its losses have to be in the hundreds of millions of dollars. Nevertheless, LIV has been formidable enough that PIF has convinced the PGA Tour to sell it a minority stake, pending regulatory approval.