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Will in the World

Washington Post C.E.O. Will Lewis finally unveiled his plan to fix Jeff Bezos’s media heirloom—a mix of new subscription tiers, some management realignment, and other uncontroversial ideas. Is this the best he could find in the McKinsey handbook, or is it merely a prelude to the next plan?

will lewis
Lewis’s new plan aims to reverse the Post’s fortunes and reassert the paper’s position in what has become an extremely crowded marketplace over the last decade. Photo: Carlotta Cardana/Bloomberg/Getty Images
Dylan Byers
May 22, 2024

On Monday, Will Lewis, the effervescent, still-newish publisher and C.E.O. of The Washington Post, called to walk me through his long-awaited plan to restore his paper’s reputation and momentum and “swagger.” Lewis tactfully stated that his objective was to make the Post “the best place in the world to make journalism.” He also conceded that his mandate, articulated by his boss Jeff Bezos, was to return the media company to profitability. “I’ll sleep a lot better when we’re making money,” Lewis told me in his Etonian accent.