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For decades, networks have avoided scheduling big events in the dead zone of Saturday evening, perennially the least watched night of the week. But as Nielsen changes how it measures viewers outside the home, network executives have told me that they are reevaluating that conventional wisdom. For one, sports on Saturday night is now happening. And while MLB and Fox would have preferred a Sunday night Game 7, under normal circumstances, only a blockhead would try to take on NBC’s Sunday Night Football, the last vestige of broadcast monoculture.
