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The Tucker Rule

TCN, Tucker’s new $9-a-month streaming service, may portend the limits of the direct-to-consumer media economy—and suggest whether there is, indeed, life after cable stardom.

Most media executives see an obvious ceiling to Tucker’s ambitions, with Beck, Megyn, and O’Reilly providing ample evidence of the limits to going it alone in the subscription-based creator economy.
Most media executives see an obvious ceiling to Tucker’s ambitions, with Beck, Megyn, and O’Reilly providing ample evidence of the limits to going it alone in the subscription-based creator economy. Photo: Phillip Faraone/Getty Images
Dylan Byers
December 13, 2023

This week, Tucker Carlson launched the long-anticipated Tucker Carlson Network, a streaming service that will allow him to monetize, at $9 a month, the nativist, right-wing, conspiratorial, antiestablishmentarianism-aroused news consumers for whom he remains a cultural leader, even after his defenestration from Fox News. The service will ostensibly feature multiple shows, films, an interview series, and a podcast. It will become the latest in a string of digital media startups founded by Fox alumni such as Glenn Beck, Bill O’Reilly, and Megyn Kelly after leaving the Murdoch kingdom.