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The Tom Brady Conundrum

Is Tom Brady worth nearly $400 million as a broadcaster? The critics say no. But, they also concede, what is Fox without the N.F.L.—and, ergo, without him?

Tom Brady
Photo: Rob Carr/Getty Images
Dylan Byers
May 13, 2022

Lachlan Murdoch kicked off Fox’s quarterly earnings call this week with a surprise, ace-in-the-hole talent announcement, the kind of news that a media executive relishes having the opportunity to make public: Tom Brady, the seven-time Super Bowl winner and the greatest quarterback in the history of the NFL, would be joining Fox Sports as its lead analyst “immediately following his playing career, whenever that may be.” Brady, of course, retired and then un-retired this winter, but most presume this will be his final season. In August, he will turn 45, which he has long suggested was the age he wanted to play until.