When Chuck Todd inherited Meet the Press, historically one of the most august posts in American journalism, he immediately stressed the importance of expanding the storied Sunday show’s cultural footprint to focus on its future as a robust, 24/7 digital franchise with up-to-the-minute political news and “Beltway buzz.” This was hardly a novel concept at the time. By 2014, both Twitter and Politico had been around for nearly a decade and dramatically turbocharged the pace of the news cycle. Simultaneously, the legacy media industry was investing tens of millions in always-on content purveyors like Buzzfeed, Vice, and Vox with the presumption that the secret sauce to millennial engagement required omni-channel shorter-burst, “snackable” content.