Less than two weeks since Disney, Warner Bros. Discovery, and Fox launched their own hastily conceived, prematurely announced, and semi-hostile sports streamer—henceforth known as Spulu in these digital pages—some of their ulterior motives are becoming increasingly clear. Yes, as I noted, they are collectively looking to lure a generation of “cord-nevers” onto the service. And, as my Puck partner Julia Alexander recently wrote, executives like Bob Iger are likely using the service as an R&D lab to help float a future ESPN service. But there’s another reason, too, that these companies all got together, and it flicks at the relationships-based essence of this very business: It was a warning shot fired at Comcast and Paramount.