For the past two years, golfing legend Jack Nicklaus has been waging a legal battle to claw back rights to his name and image from the Nicklaus Companies, which he left in a huff in 2022. Fifteen years earlier, Nicklaus made the fateful decision to sell the company his name, image, and likeness in a deal valued at $145 million. Now, in a particularly surreal twist, which could impact Hollywood and sports stars, the Nicklaus Companies have authorized an A.I. version of Nicklaus—and is accusing the actual 84-year-old retired golfer of unfair competition for doing things like independently designing golf courses or making appearances at events.