The Real Housewives of Peacock

brian roberts
Peacock's business unit has improved in the past year by focusing on unscripted programming, lower-cost originals, sports, and a well-considered film strategy. Photo: Ethan Miller/Getty Images
Julia Alexander
February 20, 2024

Back in 2022, I was invited to speak to Peacock’s leadership team about the state of the streaming industry. During that hourlong session, in my role as director of strategy at Parrot Analytics, I recommended a couple of very specific opportunities that I saw for the company based on the reams of data that I was absorbing.