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Ratings for NFL playoff games are down close to double digits so far this season, a surprising reality that has spawned all manner of business philosophizing—some of it banal, some of it quite sage.
A funny thing has happened amid the National Football League’s manifest destiny to rule over the remains of linear and the future of streaming. Some 90 percent of the most-watched shows on broadcast every year are NFL games. But, strangely, ratings for the NFL playoffs are down close to double digits so far this season.
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