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When the United States Golf Association brought its media rights to market earlier this year, including the men’s and women’s U.S. Open, the league considered an aggressive bid from Netflix before ultimately renewing with good ole linear NBC. TKO executives found themselves in a similar market, last month, while negotiating new deals for UFC and WWE’s premium live events. The executives fielded a lot of interest from the streamers, but those two packages ultimately went to mediacos that were still heavily invested in yesterday’s technology, i.e., television.
